What is Mobile Marketing?
If you’re like a lot of people, you might be asking, “What is mobile marketing?” It sounds like a basic question, but in doing some keyword research for the 60 Second Marketer, I found that “What is...
View ArticleHow to Attract Local Customers Using Mobile
Are you using mobile to reach customers in a specific location? Location-based advertising is nothing new, but mobile has brought it to an entirely different level and the numbers tell the story:...
View ArticleSurprisingly, 52% Use Their Smartphones While Watching TV [Infographic]
Google has a terrific website called Our Mobile Planet that has a number of cool tools and research reports on it. When you get the chance, take a spin around — it’s worth checking out. They have some...
View ArticleKindergartners Who Use iPads Score Better on Literacy Tests
Is technology a good thing for children? Some parents think it can be a great education tool. But others think that plopping a kid in front of a desktop, tablet or smartphone is just plain lazy. A...
View Article50 Amazing Facts About Mobile Marketing [SLIDES]
When I was writing Go Mobile (affiliate link) with Jeanne Hopkins, we spent a good amount of time aggregating data about mobile marketing. Our goal was to get a deep understanding of how mobile was...
View Article50 Insanely Simple Ways to Grow Sales with Mobile Marketing
A lot of people are intimidated by mobile marketing because they think it’s complex and technical. By comparison, when social media came along the general response was “I already know how to use...
View ArticleThe 3 Characteristics of a Successful Mobile Marketing Campaign
What do all successful mobile marketing campaigns have in common? What are the fundamental characteristics that effective mobile marketing campaigns share? What are the techniques these campaigns use...
View ArticleMobile Marketing Platforms: What Works and What Doesn't Work
You’ve probably read a lot of articles about mobile websites, mobile apps, QR codes and other mobile platforms. But you probably haven’t seen anything that lays out what works in mobile and what...
View ArticleHow CNN Uses Mobile to Drive Cross-Platform Viewership [Interview]
A few weeks ago, I had the pleasure of sitting down with Craig Kirkland, Director of Mobile Products for CNN, and asked him to share some of his experiences in using mobile to drive viewership and...
View ArticleWant to Get Started in Mobile? Learn How From These Top 5 Campaigns.
Are you trying to figure out how to use mobile marketing to grow your sales and revenues? Here are five mobile ad campaigns you can use for inspiration. 1. Heineken Hits the Back of the Net with Dual...
View ArticleHow to Use Mobile Media QR Codes to Promote Your Business
Dan Smigrod is the CEO and Chief Creative Officer at Great!, a company that generates innovative, breakthrough marketing ideas for a variety of well-known brands. Not long ago, Dan wrote a blog post...
View Article101 Top Mobile Media Applications
Are you looking for a list of the top mobile media applications? Then you've come to the right place. What follows is a list of the top 100 mobile media applications divided into 11 different...
View ArticleSetting Up a Social Media Campaign: A Step-by-Step Checklist
I do a good number of speeches around the country on social media, mobile media and marketing in general. The #1 question I get asked at the end of every speech is, "What are my next steps?" That...
View Article50 Amazing Facts About Mobile Marketing [SLIDES]
When I was writing Go Mobile (affiliate link) with Jeanne Hopkins, we spent a good amount of time aggregating data about mobile marketing. Our goal was to get a deep understanding of how mobile was...
View Article50 Insanely Simple Ways to Grow Sales with Mobile Marketing
A lot of people are intimidated by mobile marketing because they think it’s complex and technical. By comparison, when social media came along the general response was “I already know how to use...
View ArticleThe 3 Characteristics of a Successful Mobile Marketing Campaign
What do all successful mobile marketing campaigns have in common? What are the fundamental characteristics that effective mobile marketing campaigns share? What are the techniques these campaigns use...
View ArticleMobile Marketing Platforms: What Works and What Doesn't Work
You’ve probably read a lot of articles about mobile websites, mobile apps, QR codes and other mobile platforms. But you probably haven’t seen anything that lays out what works in mobile and what...
View ArticleWant to Get Started in Mobile? Learn How From These Top 5 Campaigns.
Are you trying to figure out how to use mobile marketing to grow your sales and revenues? Here are five mobile ad campaigns you can use for inspiration. 1. Heineken Hits the Back of the Net with Dual...
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